In the dynamic landscape of exponential growth in the games industry, crowdfunding has emerged as an important funding method for indie games. Previous research has provided inconsistent results on the factors behind its success. This study closes this gap by examining which factors influence success and how success factors vary with different definitions of success and funding goals. The results show that caution is needed when interpreting the results as they depend on model specifications even within the same dataset. Furthermore, the study proposes a framework, supported by an empirical analysis of 1,967 campaigns, to increase the probability of crowdfunding success.