The relation between fund flows and returns in the Australian ETF industry is assessed in this study. Daily data from 43 equity ETFs over the period 2019-2023 are used. The main research objective is to accentuate whether past returns can predict future fund flows and in what way and vice versa. According to the results of the applied regression analysis, past flows and past returns can predict to some extent concurrent flows. This is also the case about concurrent returns. However, in both cases, the results are not unanimous and depend on the specification of the applied regression model.