On behalf of the editorial board and staff of our esteemed journal, it is our great pleasure to extend a warm welcome to Professor Alain Bultez as the newest member of our Advisory Board. His inclusion marks a significant step in advancing the quality and breadth of our publications.

Professor Bultez is a distinguished scholar whose career in applied economics and management science spans several decades. With a Ph.D. from Louvain Catholic University (Leuven, Belgium), he has made invaluable contributions to the academic community through his teaching, research, and leadership. As a Professor Emeritus at the Louvain School of Management (UCLouvain-FUCaM, Belgium), he has taught courses in Advertising Management, Econometrics, Market Research, and Marketing Models at leading institutions around the world.

His research achievements are both extensive and impactful. Professor Bultez has co-authored numerous articles published in prestigious academic journals, including Decisions Marketing, European Economic Review, Journal of Marketing Research, Journal of Retailing, and Management Science. His work has been recognized with numerous accolades, most notably the John D.C. Little Best Paper Award from The Institute of Management Sciences (TIMS, USA) in 1990. His leadership as Director of the European Institute for Advanced Studies in Management (Brussels, 1987-1995) further underscores his influence in the European scientific community.

We are truly honored to welcome Professor Bultez to our Advisory Board. His vast expertise and experience will provide invaluable guidance, enriching our editorial process. His presence will undoubtedly elevate the academic rigor of our journal and broaden our perspectives by introducing new methodologies and innovative insights in marketing and management science.

As we begin this exciting new chapter with Professor Bultez on our Advisory Board, we are confident that his contributions will help steer the journal towards even greater heights. We look forward to learning from his wisdom and benefitting from his mentorship as we continue our mission to publish high-quality research that advances both knowledge and practice in our field.

Once again, we warmly welcome Alain Bultez to our Advisory Board!