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Searched for: [ Keywords: "Watching motivation" ] clear all
Journal Article
Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective
by Lifu Li , Kyeong Kang  and  Osama Sohaib
Abstract
The paper focuses on younger online viewers’ motivation to watch video game live streaming on live streaming platforms. Unlike existing scholars, it analyses younger online viewers’ watching motivation through a positive perspective and draws on the Play-Others-Downtime theory (P-O-D theory) and the motivation theory to establish the research model. By analysing 397 [...] Read more