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Searched for: [ Keywords: "Customer satisfaction" ] clear all
Journal Article
The Impact of Relationship Marketing Strategies on Customer Loyalty in the High-End Hair Salon Industry in Auckland
by Jia Wei- Sim  and  Indrapriya Kularatne
Abstract
The business world is a competitive place, and enterprises must cultivate sustainable relationships with their clients to gain customer loyalty. Concepts of relationship marketing (RM) are becoming vital in the service industry. Different RM strategies are used to attract customers, but some of these strategies do not achieve customer loyalty as easily as predicted due to custo [...] Read more