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Articles ( Showing 1-20 of 6 items)
Searched for: [ Keywords: "Relationship marketing" ] clear all
Journal Article
The Impact of Relationship Marketing Strategies on Customer Loyalty in the High-End Hair Salon Industry in Auckland
by Jia Wei- Sim  and  Indrapriya Kularatne
Abstract
The business world is a competitive place, and enterprises must cultivate sustainable relationships with their clients to gain customer loyalty. Concepts of relationship marketing (RM) are becoming vital in the service industry. Different RM strategies are used to attract customers, but some of these strategies do not achieve customer loyalty as easily as predicted due to custo [...] Read more

Journal Article
Does High-Speed Rail Really Have a Positive Effect on City Consumption? A PSM-DID Approach With China Case
by Xinshuo Hou , Dongyang Li  and  Jianghuan Peng
Abstract
This paper evaluates the treatment effect of high-speed rail (HSR) operation on city consumption using the dataset of Chinese cities from 2003 to 2019. Firstly, the applicability of observations is discussed; secondly, observations with no appropriate contrast samples are dropped for more precise empirical results. Then, propensity score matching (PSM) is implied to have the da [...] Read more

Journal Article
The realization path and effect measurement of ecological value transformation to promote the common prosperity of urban and rural areas
by Zhe Tao , Simeng Liu  and  Jingyi Li
Abstract
On the basis of the background of the global green development wave, this paper studies the mechanism between ecological value transformation and urban-rural common prosperity as well as selects 24 data indicators in relation to ecological value transformation, i.e., green development level from 2008 to 2017, calculate the comprehensive score of China's green development level [...] Read more

Journal Article
Access to Electricity and Primary Education Nexus in Central Africa
by Arsene Mouongue Kelly , Beatrice Laure Toukap Yimele , Nidel Lolita Wassou Tchieu  and  Pascal Ndyanabo Rutazihana
Abstract
Access to electricity, a fundamental element of contemporary life, is essential for economic success. Its impact extends to the fundamental foundations of industrial development and has the power to improve a wide range of industries, including healthcare, transportation, utilities, and education. This article aims to analyse the effect of electricity access on primary educatio [...] Read more

Journal Article
The role of economic development in improvements of Cambodian housing conditions
by Florian Gerth  and  Karol S. Sikora
Abstract
In the past, investing in housing has served as an engine of growth for many economies as it is widely recognized that poor housing conditions can have significant negative impacts on human health, education, and economic opportunities. To assess the housing-related quality of life, indicators such as housing quality, housing environment, and cost burdens can be applied. Howeve [...] Read more

Journal Article
Research on The Intermediary Effect of Innovation Ability on The Internationalization and Competitiveness of Western Central-cities
by Ying Zhang  and  Qianxiao Zhang
Abstract
Based on the panel data of western central-cities from 2002 to 2021, this paper uses the intermediary effect model to analyze the relationship between urban internationalization, innovation ability and urban competitiveness. It is found that: (1) The internationalization of western central-cities has a positive and direct impact on the promotion of urban competitiveness, which [...] Read more