This paper explores the transformative journey from traditional e-commerce to the emerging realm of virtual commerce (v-commerce) within the metaverse, a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual reality. The metaverse, with its immersive and interactive capabilities, is reshaping the landscape of economic activities, creating a paradigm shift in the way consumers shop, sell, and buy goods and services. The study delves into the impact of virtual reality (VR) technologies on consumer behavior, business models, and the overall economy. It investigates how VR is revolutionizing the shopping experience by offering immersive, personalized, and interactive platforms, thereby influencing con-sumer decision-making processes. The paper further examines the implications of these changes for businesses, particularly in terms of strategy, operations, and customer engagement. Moreover, the paper discusses the challenges and opportunities presented by the metaverse economy, including issues related to privacy, security, digital divide, and regulatory frameworks. It also highlights the potential of v-commerce to drive economic growth, innovation, and sustainability in the digital age. The paper concludes with a discussion on the future directions of v-commerce and the potential strategies for businesses to thrive in this new economic landscape.

Given the rapid development of live streaming commerce in China, this study focuses on the interactivity and sociability of live streaming shopping activities and explores online consumers’ real-time interaction intentions and trust-building behaviours with online merchants. To discover the real-time interaction between online consumers and online merchants, this study builds a research model based on the Theory of Planned Behaviour (TPB). Through the data analysis based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the key findings state that, three factors, including attitude, subject norm, and perceived control, positively affect online consumers’ real-time interaction intentions and lead them to build trust with online merchants. Meanwhile, control variables, including gender, age, and educational background, demonstrate insignificant effects across the model. Unlike existing literature, the current study pays much attention to the interactive characteristics of live streaming shopping activities and can provide some valuable suggestions both for online consumers and online merchants, which can promote the co-development of the commercial and social aspects of live streaming platforms.

This paper analyses the influence of Information and Communication Technologies (ICT) on organizational change in SMEs that have yet to be internationalized. A Likert scale questionnaire was applied to 78 SMEs in the change process. The significance level was sought in an ANOVA (analysis of variance) by linking variables concerning ICT, on the one hand, and the effects of ICT on organizational change, on the other hand, as well as specific issues that may promote or hinder the implementation of organizational change. The findings of this study show that both the frequency and the intensity of the ICT backlog were the most influential elements in change management. The main conclusion is that backwardness can be advantageous in specific economic contexts, mainly when the SMEs are oriented toward a part of the population with less experience in the use of technologies or the company is in a country where ICT consumption is not maximized because ICT has exceeded the needs and expectations of the population.

Based on the results of a simple Agent Based Model (ABM) six common and widely affirmed statements in financial economics are discussed: (1) The better an investor is informed, the higher his performance is expected to be, (2) There is a well-defined state of art how to make sound financial decisions, (3) High standards of public information create private as well as public value, (4) Highly skilled financial analysts usually decide better than their lousy colleagues, (5) The market loses informational efficiency if traders abstain from information, (6) To use Bayes’ updating rule means to make rational financial decisions. Financial markets are complex adaptive systems, in order to understand them, the interaction of autonomous agents has to be brought into the focus. As the ABM methodology allows to do this better than neoclassical methods, this simple technique is adopted and allows to evidence that all these beliefs, even if they may be deeply rooted in the profession, are probably false.

Achieving food security through improved agricultural technology is one of the greatest challenges of our time. Indeed, it is one of the elements explicitly mentioned in the Sustainable Development Goals (SDGs). One factor that can lead to improved production and distribution systems is the availability of data of all kinds on the sector. In this paper we study what is happening in this respect in two Mediterranean olive oil producing countries, and show how available data can facilitate the coordination and communication of technical developments and improve the competitiveness of producers.